Karena Callen is an art director, author, stylist and award-winning beauty journalist (she has scooped the prestigious Jasmine Awards for Fragrance for both writing and styling).  She is also editor and co-founder of a new independent print magazine Perfect Bound .


"Since my first job on British ELLE, I’ve been devoted to beauty and its nobler companions, health and fitness, for the past 20 years (it could be longer, but I’ve stopped counting!). But It’s still beauty that gets my pulse racing, be it a gorgeous neon blush, a dewy skin illuminator or a super-cool nail colour. Luckily, my job as a freelance beauty and creative director, and now Editor of Perfect Bound, means that there’s never a shortage of products - or beauty experts - to satisfy my habit.  So, if you’re a beauty lover like me, stop by my blog - All About Beauty - for my take on skincare, make-up trends, and all things beauty.”

Karena started her career on ELLE and was promoted to Health & Beauty Director at the age of 23. She moved to Cosmopolitan where she honed her creative and commercial skills, before departing for Red Magazine to take up the role of launch Health & Beauty Director. At Red, Karena was responsible for creating a new genre of lifestyle-focused health and beauty editorial. After 10 years, she left to concentrate on freelance styling, writing and consultancy. A published author, her books, include ELLE Vitality, SPA: A guide to Health & Beauty, and At Home With White with Atlanta Bartlett. She has worked for Marie Claire, Glamour, Psychologies, Stella and The Sunday Times Magazine, and with UK and US brands including Aveda, Olay, Dove Global Masterbrand and Real Women campaigns worldwide, Tesco Beauty, No 7, Monsoon and M&S beauty and lingerie.

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