The Power of Red Lipstick

Red lipstick is never applied without deliberation, reveals international make-up artist, Ruby Hammer.

 

When a teenage Poppy King couldn’t find her perfect lipstick, she didn’t hang about the malls of Melbourne feeling sorry for herself. Nope. Instead, she created her own lipstick range, as you do. Having gone through a few incarnations, 20 years on, Poppy’s Lipstick Queen collection, is a must-have range of lip-enhancing shades which encapsulate Poppy’s love (or should that be obsession) for lipstick. The latest addition is Eden, a ‘Magical Apple Red’ and the kind of traffic-stopping shade that demands attention.

Red has a language of its own, according to make-up artist Ruby Hammer. “It signifies danger, seduction and strength,” she tells me. “In anthropological terms, the brain perceives red as a signal of urgency.  It’s not only visible from a distance – that’s why it’s used for warning signs and traffic lights – it’s also the colour associated with arousal and attraction.”  

It's a red alert at Zac PosenSpring/Summer 2016. Fresh skin is teamed with matte red lips, created by make-up artist Diane Kendal.

It's a red alert at Zac PosenSpring/Summer 2016. Fresh skin is teamed with matte red lips, created by make-up artist Diane Kendal.

Nobody puts on a red lipstick accidentally or casually, maintains Ruby. “When you wear a red lipstick, you are making a statement. It’s a very deliberate choice, not like a nude or a clear gloss.”  The way that you choose to wear red also sends out a message. “A matt red applied very precisely says power,” says Ruby. “Whereas a glossy red is all about sensuality and seduction.”  For the perfect suit-all red, try Lipstick Queen Eden, £22. Pat it on for a bitten-lip stain or apply with a lipbrush and lipliner for that Robert Palmer "Addicted To Love" Eighties' power lip look. I tend to shy away from red as I find it over-powering but this universal red even worked for me, worn as a stain and applied on pre-balmed lips with fingertips.

For more beauty tips, tricks and recommendations from Ruby, go to www.rubyhammer.com.